If you’re an Instagram creator struggling to get views and reach, this might be the light at the end of the tunnel. Instagram recently announced changes that could benefit smaller creators. Here’s what you need to know and how to make the most of these updates.
The Big Announcement
Instagram’s head, Adam Mosseri, revealed that the platform will now give smaller creators a better chance to break through. Previously, Instagram favored larger accounts, making it hard for new creators to get noticed. This update changes that, aiming for a fairer playing field.
How the Algorithm Used to Work
Before this update, Instagram only showed your content to a small portion of your followers. If they engaged with it (likes, comments, watch time), then your content had a chance to reach non-followers. This system naturally favored larger accounts with more followers to engage with their content.
The New Algorithm
Now, Instagram is shifting to a system where your content is shown to both followers and non-followers more equally. Initially, it might be a 30-70 split (30% non-followers, 70% followers), but this ratio will adjust over time.
This change means you have a better chance to reach new audiences. However, you need to pay attention to the quality of your content. If your content isn’t engaging, you’ll see a drop in reach.
What This Means for You
- Focus on Quality: The boost you used to get from your followers will be smaller. Your content needs to appeal to new viewers to grow your reach.
- Avoid Outdated Content: Content that worked in the past might not cut it anymore. Make sure your content is fresh and optimized for 2024.
- Stay Consistent: Regularly post high-quality content to keep the algorithm working in your favor.
How to Check If You’re on Track
- Open Instagram: Go to your professional dashboard.
- Scroll to the Inspiration Tab: Look for the suggested reels. Are they similar to what you create?
- Analyze Your Content: If the suggested reels are different, your content might lack a clear structure or niche. Make adjustments accordingly.
Tips for Success
- Use Hashtags Wisely: Use 3-5 relevant hashtags to help categorize your content.
- Plan for Breakout Videos: Aim to create viral content that can push you into a higher tier in the algorithm.
By understanding these changes and adapting your content strategy, you can take advantage of Instagram’s new algorithm and grow your reach faster than ever.
