1. Definitions

• Advertiser: Any individual or entity booking advertising space in a Pyyrah publication (advertising agency, brand owner, etc.).
• Advertising Content: Promotional material, including sales promotions, provided by the Advertiser for publication.
• Pyyrah: Pyyrah Company, responsible for publishing content across print and digital platforms.
• Pyyrah Publication: Any magazine, website, or digital platform owned and operated by Pyyrah.
• Digital Editions: Electronic versions of Pyyrah publications compatible with various devices.
• Premium and Premium Plus Options: Advanced media formats such as interactive slideshows, video ads, and immersive experiences.
• Production Services: Design, artwork, editing, or additional creative work requested by the Advertiser.
• Publication Date: Date when print or digital content is made available to the public.
• PDF Versions: Static-format digital issues available through platforms such as Zinio.
• Submission Deadline: Deadline for receiving advertising materials for print or digital publication.
• Rates: Fees charged by Pyyrah for advertising placements, as outlined in the Rate Card.
• Rate Card: Table of Pyyrah’s advertising rates, updated periodically.
• Sales Promotions: Must comply with relevant advertising and marketing codes.
• Technical Specifications: Format and quality requirements for advertising content.

2. Rates & Costs

• Rates are exclusive of VAT and subject to change with three months’ written notice.
• Additional fees apply for Production Services, quoted separately and subject to applicable taxes.
• Pyyrah retains ownership of creative materials unless otherwise agreed in writing.
• Content requiring reformatting for digital compatibility may incur extra charges.
• Premium and Premium Plus options are subject to individual approval and additional fees.

3. Orders

• Agents must disclose their principals and the nature of the advertisement at booking.
• The Rate Card does not constitute an offer to contract; contracts are confirmed only upon Pyyrah’s written acceptance.
• Cancellations within two months of publication are not accepted; special placements are non-cancellable.
• Requests for specific editorial placements are subject to availability.
• Advertisers must verify booking details within seven days of confirmation.
• Ads will be published across all specified formats unless an opt-out is provided.

4. Content Submission

Print Advertising

• Advertisers must submit print ads in PDF format, adhering to technical specifications.
• Pyyrah is not responsible for non-compliant submissions.
• If materials are not submitted by the deadline, Pyyrah may republish previous content.

Digital Advertising

• Digital ads must comply with Pyyrah’s technical specifications.
• Advertisers may contact Pyyrah for detailed format requirements.
• Pyyrah is not responsible for formatting issues from non-compliant submissions.
• Embedded links in digital ads will function only with an internet connection.

General

• Pyyrah is not responsible for storing advertising materials beyond six months.
• Advertisers should retain backup copies of submitted content.

5. Payment

• Payment is due within 30 days of invoice date.
• Late payments incur interest under applicable regulations.
• New advertisers must prepay for their first three placements.

6. General Conditions

• Advertisers must ensure their content complies with all applicable laws, regulations, and advertising standards.
• Pyyrah reserves the right to reject any advertisement at its discretion.
• Advertisers indemnify Pyyrah against claims arising from non-compliant or misleading ads.
• Complaints must be submitted in writing within four weeks of publication.
• Pyyrah’s liability for publishing errors is limited to the amount paid for the ad.
• Advertisers cannot resell advertising space at an increased rate without written consent.
• Advertisers must disclose promotional offer details at booking.
• Both parties must comply with data protection laws.
• These terms are governed by English law, and disputes shall be resolved in English courts.