Beauty Salon Marketing 10 Strategies

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Beauty Salon Marketing
Beauty Salon Marketing

Are you a salon owner feeling lost in the beauty sea? You’re not alone! Did you know 20% of your clients walk out the door each year? That’s a lot of money walking out the door! But don’t worry, I’ve got you covered. As a beauty industry marketer I’ve seen firsthand how the right strategies can turn a struggling salon into a beauty hub. In this guide I’ll share 10 marketing strategies that will help you attract more clients, retain existing clients, partner with other local businesses, increase bookings and take your salon to the next level in 2024. From social media trends to salon technology we’ve got you covered with salon marketing strategies. So grab your favourite styling tool and let’s get started – it’s time to make your salon the hot spot!

1. Get Your Online Presence Local SEO Ready

Let me tell you, when I first opened my beauty salon I thought having a cute sign outside was enough to bring in clients. Boy, was I wrong! It wasn’t until I discovered local SEO that things really started to happen.

I remember the day I realised my salon was invisible online. I was scrolling through my phone looking for my own business and… nothing. Nada. Zip. It was like my salon didn’t even exist in the digital world. Talk about a wake up call!

So I got to work optimising my online presence. First things first I created a Google My Business listing. Now let me tell you, this was a game changer. I spent hours perfecting my listing – adding photos of my salon, listing our services, even a virtual tour. And you know what? Within a week we were showing up in local searches. It was like magic!

But here’s where I made a rookie mistake. I thought my work was done once I set up the listing. Wrong! I learned the hard way that you need to keep your Google My Business profile up to date. One time I forgot to change our holiday hours and we had a bunch of angry clients showing up on Christmas Eve. Oops!

Next I tackled our website. I used to think any old website would do but boy was I wrong. I realised our site was slower than a snail on holiday. Turns out people have the patience of a toddler when it comes to waiting for websites to load. So I invested in making our site mobile friendly and lightning fast. The difference was night and day – our bounce rate dropped faster than a hot curling iron.

Now let’s talk about local keywords. This was a tough one for me. At first I went overboard, stuffing “best hair salon in [city name]” into every other sentence. It was about as subtle as a neon sign. But then I learned to weave local keywords naturally into our content. Instead of forcing it I started writing about local events we were participating in or featuring local influencers who visited our salon to attract potential clients. Suddenly our content felt more authentic and our local SEO improved big time.

But what really moved the needle? Online reviews. I used to be scared of them. What if someone said something mean? But then I realised reviews – good and bad – were opportunities. I started asking happy clients to leave reviews, even offered a small discount on their next visit as an incentive. And when we did get the odd bad review? I made sure to respond quickly and professionally. Turns out how you handle criticism can win you more clients!

One thing I wish I’d known earlier is the importance of consistency across all online platforms. Make sure your salon’s name, address and phone number are the same everywhere – Google My Business, your website, social media, you name it. Even a small discrepancy can confuse the search engines and hurt your local SEO.

And here’s a pro tip: don’t forget about voice search! More and more people are using Siri or Alexa to find local businesses. Try to include conversational phrases in your content, like “Where can I get a great haircut near me?” It feels a bit silly at first but trust me it works.

Remember optimising your online presence for local SEO isn’t a one and done deal. It’s an ongoing process. But don’t let that overwhelm you. Start small, be consistent and before you know it you’ll be the talk of the (digital) town. Your salon’s success is just a Google search away!

2. Leverage Social Media Marketing for Your Salon

Oh boy, let me tell you about leveraging social media marketing as part of your salon marketing strategy. When I first dipped my toes into the world of social media I thought posting a few blurry “before and after” pics was enough. Talk about a bad hair day for my marketing strategy!

I remember the day I realised my social media game was weaker than a $5 box dye job. I was scrolling through Instagram, feeling pretty proud of my latest post (a badly lit selfie with a client) when I stumbled upon a competitor’s feed. It was like a lightbulb moment – their feed was a work of art, mine looked like it was put together by a toddler with a disposable camera.

So I rolled up my sleeves and got to work. First things first, choosing the right platforms. I used to think I had to be everywhere – Facebook, Instagram, TikTok, heck I even tried to make hair tutorials on LinkedIn! Big mistake. I spread myself thinner than a bad highlight job. After some trial and error I realised Instagram and TikTok were where my target audience (mostly millennials and Gen Z) hung out. That’s where I decided to focus my efforts.

Now let’s talk about creating visually appealing content. This was a big one for me. I invested in a good camera (okay it was just the latest iPhone but still) and learned some basic photography skills. Suddenly my feed went from “meh” to “wow!” I started showing not just our work but our salon atmosphere. Behind the scenes shots of the team, time lapse videos of complex colour jobs, even the odd blooper reel – it all helped to give our followers a real feel for our salon and provided great salon marketing ideas.

But here’s where I really levelled up – hashtags. Oh boy, hashtags. I used to throw them around like confetti, thinking more was better. #hair #salon #beautifulhair #amazinghair #hairgoals… you get the picture. It was a mess. Then I learned about strategic hashtag use. I started researching popular but not oversaturated hashtags in the beauty industry and even created our own branded hashtag (#GlamGlowSalon). Suddenly our posts were reaching people beyond our follower list!

Engaging with followers was another epiphany. I used to post and ghost, thinking my work was done. But then I realised social media is a two way street. I started responding to every comment, even the not so nice ones. I’d ask questions in my captions to encourage interaction. And you know what? Our engagement rates went through the roof!

And don’t even get me started on social media contests. The first one I ran was a total fail. I asked followers to share their worst hair day stories for a chance to win a free haircut. Let’s just say some things can’t be unseen. But I learned from it. Our next contest – a “Summer Hair Makeover” where followers could submit their photos for a chance to win a full style transformation – was a winner. We gained hundreds of new followers and were booked out for weeks after.

One thing I wish I’d known earlier is the importance of consistency. It’s not just about posting great content, it’s about posting regularly. I started using a content calendar and scheduling tools and it made a huge difference.

And here’s a pro tip: don’t be afraid to show your personality on social media. Some of our most popular posts have been the ones where we let our salon humour shine through. Like the time we did a “Dad Jokes: Hair Edition” series. It was cheesy but our followers loved it!

Remember social media marketing for your salon isn’t about being perfect. It’s about being authentic, showing off your skills and connecting with your audience. So don’t be afraid to try and have fun with it. Your next viral post (and new clients) might come from the most unexpected idea. Now if you’ll excuse me I have a TikTok dance challenge to learn for our next hair tutorial video. Wish me luck!

3. Email Marketing Campaigns

Oh boy let me tell you about email marketing campaigns for my salon. I thought email marketing was as outdated as a mullet haircut. Boy was I wrong!

I remember the day I realised I needed to step up my email game as part of our salon marketing strategies. I was looking at our appointment book and there were more empty slots than a dentist’s office on Halloween. That’s when it hit me – I had no way to contact our past clients and remind them we existed!

So I dived into the world of email marketing. First step? Building an email list. Let me tell you, it was harder than getting gum out of hair. I started with a little sign up sheet at the front desk but it was about as effective as a comb on a bald head. Then I had a brainwave – we would offer a free deep conditioning treatment to anyone who signed up for our emails. Suddenly that list started growing faster than a bad case of split ends!

Now, sending regular newsletters? That was a whole other story. My first attempt was… well, let’s just say it was as attractive as a bowl cut. I jammed in every service we offered, threw in some clip art and hit send. Crickets. Nobody even opened it. I learned the hard way that less is more. I started focusing on providing real value – beauty tips, trends, referral discounts and the occasional promotion. Suddenly our open rates went through the roof like a teasing comb in the 80s!

But here’s where it gets really cool – targeted campaigns. I used to send the same email to everyone, from our gray coverage regulars to our rainbow hair colour enthusiasts. Talk about a one-size-fits-all approach! Then I had a brainwave. I started segmenting our list based on clients’ preferences and past services. We’d send hair care tips to our colour clients, styling ideas to our cut regulars and so on. It was like giving each client a personal consultation in their inbox!

Of course it wasn’t all plain sailing. There was the time I accidentally sent our “Revive Your Gray” campaign to our under 30 clients. Whoops! But you know what? Even that mistake taught me to double check my segments before I hit send.

One thing I wish I’d known earlier is the power of automation. I used to spend hours sending individual appointment reminders and follow ups. It was about as fun as untangling a nest of bobby pins. Then I discovered automated email sequences. Game changer! Now clients get automatic reminders before their appointments and follow up emails after. It’s like having a virtual receptionist working 24/7!

And here’s a pro tip: don’t be afraid to show some personality in your emails. I started adding a bit of humour to our subject lines and content. Things like “Split Ends? We’ll Help You Break Up With Them!” or “Your Roots Are Showing (And We Don’t Mean Your Family Tree)”. Our open rates went through the roof!

Remember, email marketing isn’t just about selling. It’s about building relationships with your clients, even when they’re not sitting in your chair. It’s about staying top of mind so when they do need a trim or a touch up, you’re the first salon they think of.

So go ahead and hit send. Your next big business boost might be just an email away. Just maybe double check your segments before you send that “Embrace Your Silver Fox” campaign. Trust me on that one!

4. Loyalty Programs and Referral Incentives

Oh boy, loyalty programs and referral incentives. When I first opened my salon I thought great service was enough to keep clients coming back. Ha! If only it were that simple.

I remember the day I realised we had a loyalty problem. I was flipping through our appointment book (yes, we still used a physical book back then – talk about old school!) and noticed a trend. Clients would come in for a few visits and then poof! Vanish like a bad dye job in the sun. It was time to up our game.

So I decided to start a loyalty program. My first attempt? A punch card system. Buy 9 haircuts, get the 10th free. Sounds good, right? Wrong. Those little cards disappeared faster than bobby pins. Clients would forget them, lose them or worse – leave them in the pocket of their jeans on laundry day. It was a disaster.

That’s when I discovered the magic of digital loyalty programs. We invested in some fancy salon software that could track client visits and points. Game changer! We could now offer a points based system where clients earned rewards for every service and product purchase. No more lost cards, no more frustrated clients. Just pure, points earning joy.

But here’s where it gets really fun – the referral program. I used to think asking clients

5. Local Influencers and Businesses

Oh boy, collaborating with local influencers and businesses is a big part of salon marketing strategies. When I first heard about this trend I thought, “Why would anyone want to work with my little salon?” Boy, was I in for a surprise!

I remember my first attempt at reaching out to a local beauty influencer. I was so nervous I spent an hour crafting this over formal, stuffy message. Surprise, surprise – I got no response. It was like trying to cut hair with kitchen scissors. Awkward and ineffective.

But then I had an epiphany. I realised that influencers, salon owners and local businesses are just people who love beauty, just like me. So I started approaching them more casually, like I was chatting with a fellow stylist at a hair show. Suddenly doors started opening!

My first successful collaboration was with a local fashion blogger. I offered to do her hair for a photoshoot in exchange for a mention on her blog. I was sweating bullets the whole time, worried I’d mess up her hair and end up as a cautionary tale on social media. But you know what? Her followers loved the look and suddenly my DMs were flooded with booking requests. It was like winning the lottery!

Now let’s talk about cross promoting with other businesses. This was a game changer for me. I reached out to a nearby boutique and proposed a “new outfit, new hair” promotion. We offered a discount on a haircut with every outfit purchase and they did the same for their clothes with our hair services. It was a match made in heaven! Our clients loved the idea of a complete makeover and we both saw an increase in business.

But here’s where it gets really fun – joint events. I teamed up with a local spa for a “Glow Up” workshop. We taught hair styling and they covered skincare. I was nervous at first. I mean, public speaking? Yikes! But seeing the attendees leave with new skills and confidence (and a few booking with us for follow up appointments) made it all worth it.

Of course it wasn’t all smooth sailing. I once agreed to a collab without really checking out the influencer’s content first. Let’s just say our values didn’t align and I had to do some awkward back pedaling. Always do your homework, folks!

One thing I wish I’d known earlier is the power of micro-influencers. I used to think bigger was always better but I’ve had some of my best collaborations with influencers who have smaller but super engaged followings. They often have a more loyal and responsive audience.

And here’s a pro tip: don’t just focus on beauty influencers. I’ve had great collabs with local food bloggers (hello, “hair inspired” cocktails at a joint event with a trendy bar), fitness instructors (post workout hair care, anyone?) and even a local bookstore (we did a “fictional character” hairstyle event that was a huge hit). Think outside the box!

Remember collaboration is all about mutual benefit. It’s not just about what others can do for you but what you can bring to the table too. Be genuine, be creative and always, always follow through on your commitments.

So don’t be afraid to reach out and connect with others in your local business community. Your next big opportunity might be just a DM away. And who knows? That person you collaborate with today could be your business bestie tomorrow. Now, if you’ll excuse me, I’ve got a TikTok challenge to prepare for with the local cat café. This should be interesting!

6. Use Video Marketing to Show Off Your Expertise

Oh boy, let me tell you about video marketing for our salon. When I first heard about it I thought, “Me? On camera? No way!” But let me tell you, once I got over my fear of the lens it was like discovering a whole new superpower for our business!

I remember my first how-to video. It was supposed to be a simple tutorial on how to do a basic blowout. Sounds easy right? Ha! I must’ve filmed it a hundred times. My hands were shaking, I kept forgetting my lines and don’t even get me started on trying to talk and style at the same time. It was like trying to pat your head and rub your belly while reciting the alphabet backwards. But you know what? I posted it anyway and our clients loved it! They appreciated seeing the real, unpolished side of things.

Once I got over my initial fear I started experimenting with different types of videos showcasing our salon services as part of our overall salon marketing strategy. YouTube became our go to platform for longer more detailed tutorials. I’d spend hours perfecting these videos making sure every step was clear. But then I discovered Instagram Reels and TikTok and oh boy was that a game changer!

These short form videos were perfect for quick tips and tricks. I remember the first Reel I made – it was a 15 second video on how to do a messy bun. It went viral overnight! Suddenly we had people from all over the country following our account. We were like an online sensation!

But here’s where it gets really fun – live streaming. The first time I went live I was terrified. What if I messed up? What if no one watched? But as soon as I hit that “Go Live” button and saw the comments rolling in all my fears melted away. It felt like I was just chatting with friends about hair. We started doing Q&A sessions with our stylists and let me tell you our clients love it. They love getting to know the people behind the scissors.

Of course it wasn’t all smooth sailing. There was the time I accidentally left my mic on during a behind the scenes video and everyone got to hear me singing (very off key) to Britney Spears. Embarrassing? Yes. But you know what? It became one of our most popular videos. People loved seeing the real, human side of our salon.

One thing I wish I’d known earlier is the importance of planning your content. I used to just wing it but now we have a whole content calendar for our videos. It helps us stay consistent and makes sure we’re covering all the topics our clients are interested in.

And here’s a pro tip: don’t be afraid to show your failures along with your successes. We did a video series called “Stylist Confessions” where we shared our biggest hair disasters. It was funny, relatable and showed our clients that even professionals make mistakes.

Remember video marketing isn’t about being perfect. It’s about showcasing your expertise yes, but it’s also about showing your personality. It’s about connecting with your audience in a way that photos and text just can’t.

So go ahead and hit that record button. Your next viral video (and influx of new clients) might be just around the corner. Just maybe double check your mic is off before you start your karaoke session. Trust me on that one!

7. Targeted Paid Advertising

Okay so let me tell you about my adventure into the world of targeted paid advertising as part of our overall salon marketing strategy. When I first heard about it I thought “Great another way to waste my money.” Boy was I in for a surprise!

I remember my first Facebook ad. I was so excited I was going to be flooded with new clients. I slapped together a generic “Best Salon in Town!” ad, threw some money at it and waited for the magic to happen. Spoiler alert: crickets. It was like shouting into a void filled with cat videos and food pics.

But then I had an epiphany. I realized I needed to get specific with my targeting. So I dug into Facebook’s ad manager (which by the way is about as user friendly as a rubik’s cube). I started targeting women in my area who were interested in beauty and fashion as a salon marketing idea. Suddenly things started happening! We got our first client from a Facebook ad and I felt like I’d won the lottery.

Now let’s talk Google Ads. Oh boy that was a whole other animal. I thought I could just bid on “hair salon” and I’d be done. Wrong! I was burning through my budget faster than a bad perm burns through hair. Then I learned about local search terms. I started bidding on things like “balayage in [my city]” and “best haircut near me”. Game changer! Our ads started showing up when people were actually looking for our services.

But here’s where it gets really interesting – retargeting ads. At first I thought it was creepy. You know those ads that follow you around the internet like a lost puppy? But then I tried it out. We started showing ads to people who had visited our website but hadn’t booked an appointment. It was like giving them a little nudge, saying “Hey, remember us? Your hair could use some love!” And you know what? It worked!

Of course it wasn’t all smooth sailing. There was the time I set up an ad for our “Senior Discount Day” and accidentally targeted teenagers. Whoops! But you know what? Even that taught me a valuable lesson about double checking my audience settings.

One thing I wish I’d known earlier is the importance of tracking and analyzing ad performance. I used to just set up ads and hope for the best. Now I’m all about those metrics, baby! I check our ad performance regularly, tweaking and adjusting based on what’s working. It’s like being a mad scientist, but instead of potions I’m mixing up the perfect ad formula.

And here’s a pro tip: don’t be afraid to get crazy with your ad content. We once did a series of “Hair Horoscopes” ads, matching hairstyles to zodiac signs. It was totally ridiculous but people loved it! Sometimes the ads that perform best are the ones that make people smile.

Remember, paid advertising isn’t about throwing money at the wall and seeing what sticks. It’s about being strategic, understanding your audience and constantly refining your approach. It’s a bit like cutting hair – you need to know when to go big and when to make subtle adjustments.

So don’t be afraid to get into paid ads. Your next big client could be just an ad away. Just maybe double check your targeting before you launch that “Gray Coverage Special” to the under 30 crowd. Trust me on that one!

8. Improve Client Experience with Salon Technology

Oh boy, let me tell you about my journey into the world of salon technology. When I first heard about all these fancy digital tools I thought, “Nah, we’re good with our old appointment book and cash register.” Was I in for a wake up call!

I remember the day I realized we needed to level up our tech as part of our salon marketing. It was a Saturday morning and I walked into absolute chaos. The phone was ringing non stop, we’d double booked three clients and our credit card machine had decided to take a vacation. It was like trying to cut hair in a tornado!

That’s when I decided to bite the bullet and implement an online booking system. Let me tell you, it wasn’t smooth sailing at first. I spent hours setting it up, grumbling under my breath about how “back in my day we didn’t need all this fancy tech.” But once we got it up and running? Game changer! Suddenly clients could book appointments at 2am if they wanted to and we woke up to a tidy schedule. It was like having a 24/7 receptionist who never called in sick.

Now let’s talk about salon management software. This was a tough sell. I mean I’d been running the salon with a combination of spreadsheets, sticky notes and what I liked to call my “stylist sense” for years. But when we started using actual software to track inventory, manage client info and handle payroll? It was like someone flipped a switch and the lights turned on. Suddenly I could see everything!

But here’s where it gets crazy – virtual consultations. When the idea first came up I thought, “How on earth can I give hair advice through a computer screen?” But then we tried it and wow! It was like having a superpower. We could help clients with hair emergencies, give color advice or even just chat about style ideas all without them having to leave their homes. One time I even talked a client through a DIY bang trim during a virtual consult. It wasn’t perfect but hey, it saved her from triangle bangs!

And don’t even get me started on AR technology for virtual try-ons. When we first installed this system I felt like I was in a sci-fi movie. Clients could “try on” different hair colors and styles before committing. It was amazing! Of course there was that one time the system glitched and gave everyone purple mohawks. Our punk rock clients loved it but it took some explaining to the little old lady who came in for a perm!

One thing I wish I’d known earlier is how much time all this technology would save us in the long run. Sure there was a learning curve but now that we have it all up and running I actually have time to grab a coffee between clients. It’s like magic!

And here’s a pro tip: don’t be afraid to ask your younger staff or even tech-savvy clients for help. I swallowed my pride and let our 20 year old assistant teach me how to use some of these systems. Her patience with my “which button do I click?” questions was saint-like.

Remember, adding technology to your salon isn’t about replacing the human touch. It’s about giving you more time to focus on what really matters – making your clients look and feel amazing. It’s like having a really efficient, never-tired assistant who helps you be the best stylist you can be.

So don’t be afraid to get into salon technology. Your clients (and your sanity) will thank you. Just maybe have a backup plan for when the Wi-Fi decides to take a coffee break. Trust me on that one!

9. Host Special Events and Workshops

Oh boy, let me tell you about hosting special events and workshops at our salon. When I first had the idea I thought, “Sure, we’ll throw a little party, hand out some samples, easy peasy!” Ha! If only I knew what I was getting myself into.

I remember our first client appreciation event like it was yesterday. I had this grand vision of a glamorous evening with champagne flowing and clients mingling. What actually happened? Well, we ran out of glasses in the first hour, the cheese platter turned into a melted mess under the salon lights and I somehow managed to spill red wine on a client’s white blouse. Talk about a disaster! But you know what? Our clients loved it. They saw the real, slightly chaotic side of us and it made them feel like part of the family.

After that first disaster we got better at hosting events. Hosting special events and workshops became a big part of our salon marketing strategy. We started hosting educational workshops and let me tell you, that was a game-changer. Our first workshop was on “How to Make Your Blowout Last Longer.” I was nervous as all get out standing in front of a group of clients, trying to demonstrate techniques while not tripping over my words. But seeing the lightbulb moments on their faces when they finally got that perfect curl? Priceless!

Now, partnering with product brands, that’s where things got really fun. We teamed up with a high-end hair care line for a product launch event. They sent over this fancy rep who looked like he’d stepped out of a shampoo commercial. I felt like a fish out of water next to him! But once we started demoing the products my years of experience kicked in. Clients were lining up to get their hands on those bottles and we sold out before the night was over!

But here’s where it gets really fun – seasonal promotions. We decided to do a “New Year, New You” makeover event in January. I thought, “Perfect! Everyone wants a fresh start in the new year.” What I didn’t account for was the post-holiday budget crunch. We had to get creative and offer package deals and payment plans. It was a bit of a tight rope but by the end of the month we’d done more looks than a chameleon in a crayon factory!

Of course not every event was a hit. There was the time we tried to do a “Christmas in July” promotion. In theory it sounded great – beat the holiday rush, get your glamorous look early. In reality? Trying to get people excited about mistletoe and reindeer in 90 degree weather was like selling ice to eskimos. Lesson learned: timing is everything!

One thing I wish I had known earlier is the power of collaboration for these events. We started partnering with local businesses for our events – a nearby bakery for treats, a boutique for fashion pairings, even a yoga studio for a “Zen and Beauty” workshop. It brought in a whole new crowd and made our events feel more like community gatherings.

And here’s a pro tip: always, always overestimate how much time you need for setup. I can’t tell you how many times I’ve been blowing up balloons or arranging gift bags as the first guests walked in. Now I prep the night before. It saves my sanity and my blood pressure!

Remember, hosting events isn’t just about promoting your salon. It’s about creating experiences for your clients, building relationships and establishing your salon as more than just a place to get your hair done. It’s about creating a community.

So go ahead and put yourself out there and host that event you’ve been thinking about. Your clients might just surprise you with how much they love it. And who knows? Your next crazy event idea could be your salon’s signature attraction. Just maybe keep the red wine away from the white blouses, okay? Trust me on that one!

10. Use User-Generated Content and Client Testimonials

Oh, let me tell you about using user-generated content and client testimonials in your salon marketing strategies. When I first heard about this I thought, “Why would anyone want to post about their haircut?” Boy, was I wrong!

I remember the day I realized the power of user-generated content. One of our regular clients, let’s call her Sarah, posted a selfie of her new balayage on Instagram. She tagged us and wrote a glowing review about her new look. My phone started blowing up with notifications. Suddenly we had people calling to book appointments asking for “The Sarah Special”. It was like finding gold!

After that I knew we had to encourage more clients to share their experiences. But here’s the thing – I’m about as subtle as a neon sign in a library. My first attempt at asking clients to post about us was… well, let’s just say it was cringeworthy. I felt like I was begging. But then I had an idea. We started offering a small discount on their next service if they posted about us. Suddenly our social media feeds were flooded with happy client selfies!

So I created a branded hashtag. #GlamGlowSalon (yeah, that’s us!). At first it felt like shouting into the void. But slowly clients started using it. It became this great way to see all our work in one place. And let me tell you, scrolling through that hashtag feed is better than any before-and-after portfolio!

Featuring client transformations and testimonials on our website and social media? That was a game-changer! I remember the first time we posted a dramatic color transformation. It was this amazing platinum blonde we did on a client who’d been box-dying her hair black for years. The before and after pics looked like two different people! That post went viral in our local community. Suddenly we were the go-to salon for major hair transformations.

But the real fun began when we started running photo contests. Our first one was a bit of a fail. We asked clients to recreate their favorite celebrity hairstyle at home. Let’s just say there were a lot of questionable interpretations of Jennifer Aniston’s “Rachel” cut. But then we hit on a winner – a “Best Beach Waves” contest during summer. The entries were stunning and we had content for weeks!

Of course it wasn’t all smooth sailing. There was the time a client posted about her experience and autocorrect changed “Great cut!” to “Grate cut!” Suddenly people thought we were offering cheese-grating services. We had a good laugh about that one.

One thing I wish I’d known earlier is to get permission before reposting client content. I learned that lesson the hard way when I shared a client’s photo without asking. She loved her hair but wasn’t thrilled about her makeup that day. Now we always ask first.

And here’s a pro tip: don’t just focus on the “after” shots. We started sharing “during” photos and videos of the styling process. Clients love seeing the transformation happen and it gives them a behind-the-scenes look at our work.

Remember, using user-generated content isn’t just about free promotion. It’s about building a community around your salon. It’s about making your clients feel seen and heard. And let’s be real, it’s pretty cool to see your work out there in the world making people feel beautiful.

So don’t be afraid to ask your clients to share their experience. Encourage their creativity, celebrate their new look and watch as your salon’s reputation grows through happy clients. Just maybe check for any autocorrect fails before you share. Trust me on that one!

There you have it – 10 marketing strategies to help your beauty salon succeed in 2024! By using these tips you’ll be well on your way to attracting more clients, more bookings and growing your salon business. Remember, consistency is key and authenticity is your superpower. Your unique style and expertise is what will truly set your salon apart in the beauty jungle. So grab those scissors, fire up your social media and get to work on these strategies. Your salon’s success story is waiting to be written! Who knows? Your next post could be the one that catches the eye of your future loyal client or even a potential business partner. Now it’s time to turn your salon into the go-to beauty spot in your area. Are you ready to make waves in the beauty industry? Let’s make some magic happen!