Navigating Instagram’s Latest Algorithm Update: A Guide for Content Creators
Instagram’s CEO just announced a massive update to the Instagram algorithm, and this one is a game-changer—especially for serious creators. If you run a theme page or a repost account, things are about to get tough for you. Here’s the scoop on what’s changing and how it might affect you.
The End of Repost Accounts
Starting this summer, Instagram will no longer recommend unoriginal content. If you repost someone else’s content, Instagram will replace your post with the original creator’s version. This means the original creator gets all the views and engagement. This is fantastic news for original creators who will finally get the credit they deserve.
What This Means for Content Creators
1. Original Content Only
If you frequently repost content from others, it’s time to start creating your own. Instagram will not recommend accounts that repost a lot of unoriginal content. This shift emphasizes the importance of original, high-quality content that truly represents your brand and vision.
2. Meaningful Changes Required
Simply reposting with minor tweaks won’t cut it. You need to put a significant spin on the content to make it your own. But what does “meaningful change” mean? That’s still unclear, and it will be interesting to see how Instagram’s AI will interpret this.
Potential Issues with the New Algorithm Update
There are some potential problems with this update:
- AI Misrecognition: Instagram’s AI has a history of mistakes. For example, it can misidentify safe content as inappropriate. This could mean trouble for those who slightly alter reposted content.
- Stock Footage and Reposts: How will Instagram handle licensed stock footage or your own older posts? This remains to be seen and could affect many content strategies.
- AI-Generated Content: AI content is another gray area. Platforms like YouTube and TikTok are already cracking down on AI-generated content, so Instagram might follow suit.
Observations and Predictions
This update has been hinted at for a while. I’ve noticed changes in how the algorithm treats accounts, especially those with glitches or issues. Previously, creating a new account could bypass these issues, but that’s no longer the case. New accounts sometimes get stuck with zero views, particularly if they repost old content.
Boosting Original Content
Interestingly, when we’ve filed copyright removal requests for stolen viral reels, the original content often saw a boost in views. It seems like the attention from the reposted content shifts back to the original, making it go even more viral. This is great news for original creators.
What You Should Do Next
1. Focus on Original Content
Ensure your content is unique and genuinely your own. This strategy will not only align with Instagram’s new algorithm update but also help build a loyal and engaged audience.
2. Experiment with Reposts
If you must repost, make significant changes to the content. Enhance it in ways that add value and differentiate it from the original, such as by adding commentary, creating compilations, or remixing the content.
3. Monitor Algorithm Changes
Stay updated on how these changes affect your reach and engagement. Regularly check Instagram’s announcements and analytics to understand the impact of the new algorithm on your content performance.
Conclusion
This update is likely to increase the reach and engagement for original creators, which is how it should be. If you want to succeed, now’s the time to start creating content that the algorithm loves. By focusing on originality, enhancing reposts meaningfully, and keeping an eye on algorithm changes, you can navigate Instagram’s new landscape effectively.
These updates aim to improve the quality of content on Instagram, making the platform better for everyone. Smaller accounts now have a better chance to grow, but creating great content is still crucial. If you need help making better content and growing your audience, check out the free course linked below.
Final Thoughts
Embracing these changes and adapting your strategy will be key to thriving under Instagram’s new algorithm update. The focus on original content means that your unique voice and creativity will be more important than ever. By staying informed and continuously improving your content, you can take advantage of this update to grow your presence on Instagram significantly.
