UK Cookie and Interest-Based Advertising Policy
This policy outlines the cookies and similar tracking technologies used on pyyrah.com, how we use them, and how you can manage your preferences.
1. What Are Cookies?
Cookies and similar tracking technologies, such as tags, scripts, and beacons, are small pieces of data stored on your device (computer, mobile phone, tablet, etc.) that enable websites to remember your preferences and improve your browsing experience.
Cookies collect information such as:
- Your device type, operating system, and browser version
- Your IP address and general location
- How you interact with our website
- Preferences you set on our website
We also use cookies in some emails to help measure engagement and improve future communications.
2. Why Do We Use Cookies?
We use cookies on pyyrah.com for the following purposes:
2.1. Essential Website Functionality
- Ensure our website functions properly
- Maintain security and prevent fraudulent activity
- Enable features such as login sessions and shopping carts
2.2. Performance & Analytics
- Measure website traffic and visitor behaviour
- Improve site speed and usability
- Identify popular content and enhance user experience
2.3. Personalisation & Preferences
- Store your settings and preferences
- Show content relevant to your interests
2.4. Interest-Based Advertising & Marketing
- Deliver advertisements tailored to your interests and online behaviour
- Measure the effectiveness of ads and marketing campaigns
- Provide you with a more personalised experience
2.5. Social Media Integration
- Enable sharing of content across social platforms
- Track interactions with embedded social media features
3. Types of Cookies We Use
Our website uses the following types of cookies:
3.1. Session Cookies
- Temporary cookies that expire when you close your browser
- Help maintain navigation and security while browsing
3.2. Persistent Cookies
- Stored on your device for a set period or until you delete them
- Remember preferences and settings for future visits
3.3. First-Party & Third-Party Cookies
- First-party cookies are set by pyyrah.com
- Third-party cookies are set by external services, such as advertisers, analytics providers, and social media platforms
3.4. Functional Cookies
- Allow our site to provide customised content and experiences
- Enable site features such as remembering preferences
3.5. Performance Cookies
- Help us measure website traffic, page views, and engagement
- Used for analytics and improving user experience
3.6. Targeting & Advertising Cookies
- Used by advertising partners to show relevant ads
- Help limit ad repetition and measure campaign effectiveness
3.7. Social Media Cookies
- Allow you to share content directly on social networks
- May track your interaction with embedded social media features
4. Audience Measurement Cookies
We use audience measurement cookies to gather aggregated statistical data about website visitors. These help us:
- Understand website usage trends
- Improve content and user experience
- Monitor and optimise performance
You can opt out of audience measurement cookies using the controls available in our cookie management pop-up or the Manage Preferences link at the bottom of our website.
5. How to Manage or Opt Out of Cookies
5.1. Essential Cookies
Cookies that are necessary for website functionality are automatically placed without requiring consent. You cannot disable these cookies, as doing so may cause parts of our website to stop working.
5.2. Managing Preferences via Our Website
You can adjust your cookie preferences at any time by:
- Clicking on the “Manage Preferences” link in the footer of any page
- Using the cookie consent pop-up when you first visit our website
5.3. Browser-Level Cookie Controls
Most browsers allow you to block or delete cookies via their settings. Use the links below for instructions:
- Manage cookies in Chrome
- Manage cookies in Firefox
- Manage cookies in Safari
- Manage cookies in Microsoft Edge
- Manage cookies in Internet Explorer
Disabling cookies via your browser may affect website functionality.
6. Interest-Based Advertising & Third-Party Opt-Outs
We partner with third-party advertising networks to provide relevant ads across the web. These partners may use cookies to track your browsing habits and show ads tailored to your interests.
If you want to opt out of personalised ads, you can use the following industry opt-out tools:
6.1. Industry Opt-Out Pages
6.2. Google Advertising Controls
Google provides tools to manage ad preferences and tracking:
- Google Ad Settings: https://adssettings.google.com
- Google Analytics Opt-Out Browser Add-On: https://tools.google.com/dlpage/gaoptout
7. Changes to This Policy
We may update this policy from time to time to reflect:
- Changes in regulations or technology
- Updates to our use of cookies and tracking
- Improvements to user controls and transparency
Any changes will be posted on this page, and we encourage you to check periodically.
8. Contact Us
If you have any questions or concerns about our Cookie and Interest-Based Advertising Policy, please contact us at:
Pyyrah Limited
Email: engage@pyyrah.com
Website: www.pyyrah.com